Sales Building
Does your brand identity distinguish your operation from the competition? Does the menu tell diners what you want them to buy? Are you using today's technologies to connect with consumers and grow market share? Below are new and innovative opportunities to grow sales. Our new electronic Bread Guide has all of the features of the printed guide and much more. Interactive features such a searchable database by item and recipe, preparation instructions, and downloads will help operators rise to any occasion. Offered exclusively to Gordon Food Service customers, our third-party vendor has a Web-based system that lets you quickly create customized Limited Time Offer (LTO) menus that result in professional, attractive tabletop materials. Customers can create LTO menus specifically for their operation customized with their message and logo. This third party also offers many other avenues for advertising and marketing enterprises—from direct-mail coupon and advertising magazines to intensive graphic-design and media services. Your menu is the very best advertising opportunity for your business. We've teamed with a third party who can help customers create dine-in menus, bar menus, takeout menus, kid's menus, dessert menus, and more—all grounded in proven menu psychology, which is about making suggestions to customers through category layout, item placement, menu merchandising, and pricing strategies. Menus can be printed in a variety of standard sizes, full-color, laminated, or menu-book style. The third party we've teamed with can help customers boost return business through the power of opt-in e-mail. Attractive, professionally designed, full-color e-mails are a great way to remind customers to visit each month—especially if they contain special offers. Other programs go more in-depth, with reminders to customers to visit your restaurant for their birthdays and anniversaries, as well as welcome e-mails to customers who have just signed up. A Web site is critical to staying competitive in today's wired world. We have a third party who can develop and host a Web site that effectively showcases your business and your brand. Their designs make day-to-day site use easier through fast loading, easy navigation, and other user-friendly features. Gordon Food Service customers may select from one of many standard site design templates or opt for a completely customized solution. The third party we've teamed with for marketing services offers customers the convenience of a one-stop shop for all their marketing needs—all marketing solutions are combined into a powerful presentation that lifts their brand above the clutter of marketing that every consumer sees every day. To help foodservice operators navigate through the overwhelming field of sustainability, we have teamed with a third party made up of operators who have found more environmentally sound ways to run their business. This service can help define an operation's unique environmental and financial goals and assist in building an implementation plan that makes sense for that operation. Our exclusive Custom Concepts program provides image-building services to help customers create restaurant-style dining experiences. The program includes brand names, logos, menu ideas, recipes, signage, and merchandising materials. Running a foodservice operation leaves little time for proactive research into new ideas. Gordon Food Service assembles and organizes the information customers need to know in easy-to-use publications keyed to specific product categories and market segments. Our legwork saves customers a great deal of time and money ... and the information we present will help their business grow and profit. A Gordon Food Service exclusive, this quarterly magazine delivers relevant and timely industry information, recipes, trends, and more. With detailed, unbiased editorial content, Next Course offers solutions customers can implement immediately. Great tools for all foodservice operators, these guides cover specific themes: catering, comfort foods, pizza, entrée salads, sandwiches, holidays, and more. Recipes, product photos, and trend tips help create a complete themed program. A quick visual guide to what's new in products, vendor coupons, rebates, discontinued items, and more. Filled with vivid photography and informative descriptions. This weekly e-newsletter delivers concise, timely market and product updates, seasonal information on the best fresh products, new and discontinued products, coupon and rebate information, and more. The Big Book: More than 400 pages covering all non-food products available from Gordon Food Service, including chemical and cleaning. Full-color photos, descriptions, and item numbers are supplemented with trade tips that provide helpful usage insights. Published quarterly, this publication presents practical, immediately usable information for healthcare foodservice operators. It focuses on industry and legislative updates, regulatory information, new products, service trends, and tasty recipes to help operators be more effective and efficient. Published three times a year—beginning of the school year, holiday time, and bid season—this newsletter offers legislative updates, nutrition guidelines, trends, product ideas, and more. A must-read for education professionals. A book and companion CD that includes monthly, weekly, and daily menu suggestions; USDA meal criteria; nutrition information, menu templates, recipes, activities for kids; and more. A complete resource for marketing and planning your foodservice program. Electronic monthly and seasonal menus, with both 7-day and 5-day cycles. They're easy to use: simply enter your operation specifics to create full menus with a professional appearance. A quick reference tool to help you find products that fit into various health and wellness categories—e.g., trans fat-free items, and low-sodium products or supplements. Become a customer to take advantage of exclusive services and tools to help you build sales.
NEW! Interactive Bread Guide
Limited Time Offer Menus
Marketing Services
Gordon Food Service knows that effective, affordable, high-quality marketing is vital to business health. So we've teamed with a third party to make marketing easier for customers. This service is comprised of three separate but interrelated components:
Menu DesignE-mail Marketing
Web Site Design
The Power of Synergy
Sustainable Foodservice Solutions
Custom Concepts
Publications
Next Course
Sales and Marketing Guides
This Just In
Insider Info
Tools of the Trade
Enrich
Food Zone
Making the Grade
School Foodservice Menu Templates
Nutrition Guide
