Innovative Food Marketing and Food Sales Expertise
Are you leveraging the latest marketing trends? Are you attracting new customers and repeat business? Staying on top of the latest marketing trends and ensuring that your campaigns are successful is a full-time job.
At Gordon Food Service, we employ knowledgeable professionals that can help you develop an effective on trend food marketing program that will help boost sales and grow your business. We also have many resources available to you as a customer to increase food sales.
Culinary Research and Development
Gordon Food Service can help you reinvigorate your menu with new recipes, concepts, and discoveries. We conduct statistical and media research, all so we can keep you ahead of the culinary curve.
We deliver our culinary expertise in a variety of methods and formats. As a Gordon Food Service customer you will have access to:
- Chef-driven research and development
- 20+ Recipe "decks" with nearly 2,000 Kitchen-tested recipes
- YouTube cooking technique videos
Every day, we consult with customers, manufacturers, farmers, legislators, and other industry professionals to dig deep into the issues that matter the most to you. We examine these issues and offer easy-to-implement advice, strategies, and solutions through a variety of publications offered to you exclusively as a Gordon Food Service customer.
- Full range of foodservice marketing publications that give you the most up to date industry information.
- Listed Publications
- Restaurant industry information, recipes, trends, and more
- Timely, detailed, unbiased editorial content
- Healthcare foodservice trends, recipes, resources, and more
- Key regulatory and industry updates
- Education foodservice trends, products, nutrition guidelines, and more
- Legislative updates and analysis
Sales and Marketing Guides
- One per theme: catering, comfort foods, pizza, sandwiches, and more
- Themed recipes, product photos, and trend tips
Building your business
- Practical business solutions with rebate incentives
- Product information for private and national brands
This Just In
- Quick visual guide to new private-and national-brand products, and more
- Visual photography and informative descriptions
- Timely market and product updates, coupon and rebate info, and more
Tools of the Trade
- 400+ page catalog of all non-food products we offer
- Quick reference tool for health and wellness categories
- Find trans fat-free items, low-sodium products, supplements, and more
School Food Service Menu Templates
- Electronic monthly and seasonal menus, with both 7-day and 5-day cycles
Making the Grade
- USDA meal criteria, nutrition information, kids’ activities, and menu suggestions and templates
Food Marketing Services
The most expensive thing in your establishment is an empty seat. An effective food marketing program can dramatically improve your food sales and profitability. But consistent marketing takes time-something that is in short supply for many foodservice operators. Our marketing services are available to you as a Gordon Food Service customer.Branding
- Choose from a variety of branding concepts reflecting different cuisines
- Select signage, merchandising materials, food photos, and more
- Customize materials to your business
- Full LTO menus
- 24/7 access to develop low cost LTO to drive your brand message
- Deliver texts on a regular schedule
- Posters and table tents to market your text club
- One-on-one training to get you started
- Gather customer data to personalize messages
- Sign up customers through Facebook, website, email
- Menu Design
- Website Design
- Email Marketing
- Gift and Reward Cards - Increase Loyalty
Talk to your Gordon Food Service representative or become a distribution customer to develop an effective food marketing program and increase your food sales.
What area of your operation can be improved?
Click on a icon below to get started.