Have a Playbook if Your Restaurant Faces Closing Again
Lessons from the spring can prepare you to close or shift your business model quickly.
Here are things you should consider, including a checklist to make sure you’re prepared in case your business is affected.
Stay tuned to what’s happening
- Connect with businesses in your area to share best practices.
- Know the guidelines and regulations in your area and review often as they change frequently.
- Discuss situations with the public health department.
- Encourage self-reporting if they have a positive coronavirus test.
- Assign someone to contact employees and answer concerns.
- Over-communicate and be transparent about what your business is doing.
- Update Facebook, your website, Google other sources where your hours and business information are posted.
- Have guidelines and assignments on how to reply to posts.
- Videos are very impactful. Consider one to show how you are keeping your restaurant clean and safe for employees and guests.
- Let your customers and employees know what you are doing when you close such as deep-cleaning, refreshed decor, new menu items, etc.
Be prepared to shift your business model
- If you close, but are able to continue with takeout and delivery, market these services frequently. Consumers may hear conflicting media reports.
- Look at ways to streamline efficiency and create procedures so you can respond quickly to business changes.
- If you pivoted to a takeout menu in the spring, consider going back to that menu or specials (such as family meals).
- Be aware of upcoming expenses and your cash flow situation.
- If you received money from the Paycheck Protection Program (PPP), contact your financial advisor to learn how this disruption in business will affect that program.
- Follow CDC cleaning guidelines.
- Create a deep-cleaning checklist (with contacts for services, if needed).
- Put your plan into action.