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Gordon Choice

Farewell GFS brand, hello Gordon Choice

Meet Gordon Choice: Our New Brand Replacing GFS

We’re always looking for ways to improve your experience with us, and that’s why we’re excited to introduce Gordon Choice, the newest member of our brand family.

Gordon Choice offers a variety of reliable, foundational products that help you serve your best while staying within your budget. Within Gordon Choice you’ll find the GFS products you know and love and, in the future, new products to better meet your needs. It’s the same high-quality, product portfolio redesigned so you can choose your necessities faster and easier, while expanding your options and offering you more flexibility.

It’s where everyday needs meet dependability and freedom of choice. It’s Gordon Choice.

What’s changing

GFS-branded products have begun transitioning to Gordon Choice. Along with this name change comes a cleaner, more modern logo that better reflects our company brand.

In addition to the new name and logo, Gordon Choice items will come in standard kraft cardboard boxes, instead of the oyster white boxes associated with the GFS brand. This packaging switch is in support of our stewardship efforts, namely sustainability and responsible growth.

What’s not changing

The ingredients and formulations of the products themselves. Nothing about the physical makeup or composition of the GFS-brand products is being altered during the transition to Gordon Choice. This is simply a change to the name, logo and packaging only. Similarly, product prices will not be affected as a result of these changes.