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Monster Mashups Add Creative Menu Flair

How to Add Mashups to Your Menu

Imaginative ingredient combinations bring great flavors to the table.

In 2008, Los Angeles chef Roy Choi’s roving taco truck, Kogi, ushered in a new era in which $2 tacos filled with Korean BBQ attracted crowds by the thousands. The concept was simple: traditional Korean flavors stuffed into a corn tortilla. It was a grand-slam home run. 

That surge marked a reinvention of fusion cooking. The focus is on flavor, the attitude is casual and playful, and the dishes have mass-market appeal. Our Gordon Food Service tasting tours found many drop-dead delicious mashup dishes—from cereal-crusted scallops to rainbow-cauliflower nachos—that exemplify what makes American cooking so exciting.

Tacos take over

Tacos offer a huge opportunity for creative mashups. In New York, Genuine Superette stuffs flour tortillas with lemongrass chicken, pickled daikon, hoisin peanut sauce, cilantro, and shredded romaine for a fresh take on soft chicken tacos. Other chefs use regional flatbreads, like Indian paratha bread or roti, to push boundaries even farther. Goa Taco in New York stuffs flaky paratha flatbreads with mind-blowing combos like housemade chicken chorizo, goat cheese, white beans, charred scallion chimichurri or spiced honey-roasted butternut squash, kale, pepitas, salsa verde, and feta. Sambar in Los Angeles serves Punjabi corn roti—a more toothsome cousin to street-style corn tortillas—with Himalayan kidney beans, housemade paneer cheese, basmati rice, avocado, and chili-lime slaw.  

Baocos, a Mexi-Asian fast-casual mashup in Chicago, turns steamed bao buns into mini-tacos filled with familiar American flavors like sweet BBQ roast chicken and pickle slaw, Philly-style cheesesteak with peppers and onions, or a fresh blue-crab cake with chipotle mayo. With their soft, billowy texture and slightly sweet flavor, bao buns are incredibly versatile and still somewhat cutting edge in the fast-casual segment.  

Egg rolls

Just about anything deep-fried is pretty much guaranteed to be a winner, and imaginative takes on egg rolls offer an opportunity to create something not easily replicated at home. The chorizo egg roll at Saucy Porka in Chicago is filled with Mexican queso, sweet potato, and red cabbage, served with avocado aïoli for dipping. Cochon Volant, also in Chicago, takes a continental approach with Croque Madame egg rolls filled with ham and cheese and served with “super hot” French mustard. A curious addition to this category is the Wontaco from Baocos, which is neither a wonton nor a taco, but an egg roll stuffed with sirloin steak and pepper Jack cheese, fried and then split lengthwise; each half is stuffed with lettuce, onion, tomato, salsa, guacamole, and sour cream.

These spuds are for you

Smothered fries—from poutine to chili-cheese fries—will never lose relevance in the landscape of American comfort food. Chef-driven versions, like the mussel and tomato chorizo poutine at Ox & Son in Los Angeles, elevate this concept into righteously addictive dishes; topped with eight-hour tomato sauce, Cotija cheese, and fresh dill, this was one of the best things we tasted on our tour. The aptly named Frite Street in Chicago features fries topped with everything from Korean-style pork belly and kimchee to Italian-style hot beef with giardiniera and provolone. For my money, the Guinness-gravy poutine with cheese curds and peas was the standout with its nod to classic pub fare. 

Sandwiches and handhelds

Americans have an undying affection for creative handheld food, especially burgers, hot dogs, and sandwiches. Seoul Sausage Company’s Angelino Dog pairs a spicy hot link with bacon bits, black-bean purėe, avocado crema, and pico de gallo. At Kimoto Rooftop in New York, a surprisingly compelling antipasto summer roll fills the traditional rice wrapper with prosciutto, asiago, seasonal vegetables and a house Gochujang dipping sauce; the result is bright, refreshing, and completely original.

Bowls

Bowls—rice or noodles—have huge customer appeal and offer loads of opportunity for creativity. In New York, Shalom Japan brings together the unlikely concept mashup of Jewish deli and Japanese sushi bar. Their lox bowl, filled with rice, cucumber, Japanese pickle, and avocado, is a brilliant combination that makes you wonder why there aren’t more Jewish-Japanese restaurants. The Italian ramen at All’onda in New York immerses pleasantly chewy, handmade noodles with a Parmesan-dashi broth swimming with thinly sliced porchetta and shaved Brussels sprouts. Squirl in Los Angeles serves a brunch bowl of brown-rice porridge with toasted hazelnuts and pear jam for an upmarket alternative to oatmeal.

The bottom line? These dishes are not overly complicated, and that’s what makes them work so well. The best mashups are based on combinations of just two or three flavor profiles. They’re carefully thought out, and—I can’t stress this enough—they’re well executed. Those Kogi tacos that started it all? The two crisply griddled homemade corn tortillas, double-caramelized Korean barbecue, salsa roja, cilantro-onion-lime relish and a Napa romaine slaw tossed in a chili-soy vinaigrette—they’re handcrafted every step of the way.