Branding Your Foodservice Program
Are you branding by default or design?
Whether you’ve deliberately worked on it or not, your business has established a brand that makes an impression on customers and potential customers.You may be lucky; customers may have a good impression of your business even though you haven’t given branding a second thought.
But it’s just luck; the brand has developed haphazardly without any direction from you. That may reflect well on your ability to run a restaurant, but it is not an intentionally crafted strategic asset. It’s far better to manage your brand actively and to control, as much as possible, the impression people have of you.
Create a Brand Identity with the Experts
- Choose from a variety of branding concepts reflecting different cuisines
- Select menus, signage, merchandising materials, food photos, and more
- Customize materials to your business
In partnership with Gordon Food Service and our relationship with Custom Concepts, you can:
- Identify best concept(s) for your operation
- Best time to start
- Best place to locate branding efforts
- Best way to implement and measure program
K–12 School Benefits
Branding isn't just for restaurants. Education foodservice benefits from promoting their program. With branding, you can:
- Encourage greater participation and promote loyalty
- Offset one-time costs of signs by increasing Type A lunch participation
College and University Benefits
- Designed for dining rooms, student centers, food courts, and freestanding operations
- Eliminates restrictive franchise rules and ongoing royalty payments
- Boosts positive perception of your food service operation
- Encourages self-sufficiency and increases facility and labor return on investment
Commercial Restaurant Benefits
- Easy options for promoting high-profile special events or featured menus